Business Case
Business Case
A large manufacturer from China that does 90% of their business domestically asked us to develop a European Go-To-Market strategy for their brand new product range within the consumer business. Several million USD were invested for R&D to get the products CE-certified and competitive for the European market - but the sales channels were missing!
ETE gathered different experiences from different industries as well as key contacts together in order to develop the right approach.
In the end the strategy paper reads like a business plan:
- market research and analysis
- product review
- SWOT analysis
- meetings with key customers
- financial forecasts for different scenarios
- HR planning
- HQ location proposals
- company founding
- building up staff
This was one of the best case scenarios proving that with the right products, a smart strategy and the right people executing it, there is almost no chance of being not successful in the long-term.
Let´s have your own success story together!